#Toolset





























Shopify NYC

Client: Shopify
Location: NYC- Lower Eastside
Brief: Showcase point of sale launch within vendor locations
Theme: Commerce, Shop Local, trendy shops.


Process:
Working with Shopify over the past 10 years allows us to have a great working relationship. They provided us with each location to be photographed. The lighting was established on a previous shoot produced in Ottawa where we could emphasize showcasing both the store and the subjects. We used a combination of ambient and artificial lighting to centre the action in each photo. This was the project that established our corporate lighting at HoC. We developed a style that felt organic and polished at the same time.