HOUSE OF COMMON STUDIO BLOG
FEBRUARY MONTHLY ROUNDUP
DOWNTOWN BIA | CENTRE TOWN, OTTAWA
Bringing Downtown to Life:
A Collaboration with Alphabet Creative
When Alphabet Creative approached us to contribute to the launch Downtown BIA, we were thrilled to be part of the creative process alongside Creative Director Steve Bowker. Their fresh take on the logo set the stage, and we were eager to bring it to life through photography and video.
Working alongside Chris Snow and Kevin Nault for the video, our role was to capture the essence of this vibrant neighbourhood. We met with nearly 25 business owners and local patrons, each with a story and character. Our challenge? To highlight each location's unique branding and personality, ensuring the campaign reflected the diverse spirit of the Downtown BIA.
Every shoot was an opportunity to think on our feet. We found compelling compositions on the spot, brought out authentic expressions (thanks to Remi’s best-class jokes), and injected energy into every frame. We embraced this creative challenge, proving that a neighbourhood’s personality isn’t just in its storefronts—it’s in the people who make it come alive.
ScaffoldFast| HoC Studio, Wellington West
Scaffold Fast’s marketing team had a unique vision for showcasing their ProMax system. Through House of Common, we brought a high level of technical production to their product imagery. This project was just the beginning of our work with them, and we’re now delving into monthly content through [un]common—exploring creative interpretations of their installations. By focusing on the symmetry of steel frameworks, the contrast of light and shadow, and the presence of workers on-site, we aimed to capture scaffolding as more than just equipment—it's part of progress, innovation, and the built environment.
ScaffoldFast| HoC Studio, Wellington West
Building Online: Scaffold Fast + Pro Max Products
Scaffold Fast’s marketing team had a unique vision for showcasing their ProMax system. Through House of Common, we brought a high level of technical production to their product imagery. This project was just the beginning of our work with them, and we’re now delving into monthly content through [un]common—exploring creative interpretations of their installations. By focusing on the symmetry of steel frameworks, the contrast of light and shadow, and the presence of workers on-site, we aimed to capture scaffolding as more than just equipment—it's part of progress, innovation, and the built environment.
