FLO,  an electric vehicle (EV) charging solutions based in Denver, Collorado collaborated with us and McMillan Creative Agency on this comprehensive project to create educational content for their home charging guide.

The project was executed through two distinct campaigns:

Winter Campaign in Manotick, Ontario

Set against a picturesque snowy backdrop, the first campaign took place in a garage in Manotick, ON. The production team undertook casting bilingual acting talent, wardrobe selection,  scouting the location to ensure it met the project's aesthetic and technical requirements, arranging catering services for the crew, and conducting both photography and videography sessions. The results?  Content highlighted the installation process and functionality of FLO's home chargers in cold weather conditions, emphasizing their durability, reliability and luxury. 

Summer Campaign in Chelsea, Quebec

A few months later, the second campaign was conducted at a summer home in Chelsea, QC. Similar to the winter campaign, the team managed casting, location scouting, catering, photography, and educational video production. This campaign focused on showcasing the seamless integration of FLO's home charging solutions into everyday life, emphasizing the convenience and efficiency of Level 2 charging, which can fully charge most EVs and plug-in hybrids overnight. citeturn0search0

Both campaigns provided valuable educational content for current and prospective EV owners, demonstrating the benefits and ease of upgrading to FLO's Level 2 home charging stations.