DOWNTOWN BIA
When Alphabet Creative approached us to contribute to the launch Downtown BIA, we were thrilled to be part of the creative process alongside Creative Director Steve Bowker. Their fresh take on the logo set the stage, and we were eager to bring it to life through photography and video.
Working alongside Chris Snow and Kevin Nault for the video, our role was to capture the essence of this vibrant neighbourhood. We met with nearly 25 business owners and local patrons, each with a story and character. Our challenge? To highlight each location's unique branding and personality, ensuring the campaign reflected the diverse spirit of the Downtown BIA.
Working alongside Chris Snow and Kevin Nault for the video, our role was to capture the essence of this vibrant neighbourhood. We met with nearly 25 business owners and local patrons, each with a story and character. Our challenge? To highlight each location's unique branding and personality, ensuring the campaign reflected the diverse spirit of the Downtown BIA.
