Challenge

We had the opportunity to collaborate with Orkestra on this project for Collège Universal. We came into the project with Orkestra having developed a bold visual narrative that used the travel experience metaphor for the journey through college. To fully bring this vision to life, the photography needed to match the level set by Orkestra’s art direction. The challenge was ensuring that the still images carried the same depth, energy, and storytelling impact as the video campaign, creating a seamless and cohesive visual experience.

Strategy

To achieve this, preparation was key. We held in-depth meetings with Orkestra to fully understand their creative direction and execution plan. Observing the first day of the video shoot on location allowed us to absorb the atmosphere and refine our photographic approach. A clear strategy was shared with the team to ensure a unified vision on the shoot day, and a dedicated assistant was assigned to the creative director, ensuring a smooth and efficient collaboration between our team and the agency.

Solution

The result was a bold, high-impact campaign where photography and video worked hand in hand. Orkestra’s execution seamlessly integrated our images across bus ads, billboards, and social media, creating a dynamic and visually striking campaign that elevated the college’s story. Through meticulous planning and collaboration, we helped turn a strong concept into a campaign that truly resonated.