Challenge

Tucked beneath the Bank of Canada building on Wellington Street, the Bank of Canada Museum is a hidden treasure with interactive exhibits and hands-on experiences to teach young ones about finance, currency and Canadian economy in a playful way. But despite its incredible design and engaging content, it remained a best-kept secret. The challenge was clear—people simply didn’t know it was there. To change that, the client needed a bold and captivating visual strategy that would bring the museum to life and inspire more families to step inside and explore.

Strategy

To solve this, our team focused on capturing the museum’s energy by featuring real families engaging with the exhibits. The goal was to create a natural, authentic representation of the experience—one so compelling that viewers would want to visit themselves. To enhance the museum’s atmosphere, we incorporated artificial colored lighting into our shots, elevating the visual appeal while maintaining the integrity of the space. We also partnered with Ode Films, a trusted collaborator of eight years, to ensure a high-quality, storytelling-driven approach to video content.

Solution

The result was a full-scale content package developed in partnership with Alphabet Creative’s art direction. Through photography, social media visuals, and video production, we created a cohesive and engaging campaign that brings the museum to life. By showcasing real moments of excitement and discovery, this project helps position the Bank of Canada Museum as a destination worth visiting and exploring for families.