At House of Common Studio, art direction is the bridge between creative vision and execution. It’s about shaping how a project looks, feels, and connects with an audience.

Art direction guides everything from composition and lighting to color and styling, ensuring that each element works together to tell a compelling story. It’s about making thoughtful, creative choices—whether for a corporate or government campaign, a portrait photoshoot, or a brand identity project—to create visuals that resonate.

Our approach to art direction means:

Developing visual concepts that align with your project’s identity.
Crafting mood boards, shot lists, and set designs for cohesive storytelling.
Collaborating with photo team, stylists, and designers to bring ideas to life.
Overseeing creative decisions to maintain consistency and impact.

Art direction isn’t just about making things look good—it’s about creating work that feels intentional, aligned, and distinctly yours.